Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. COMM2451. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. (4 Hours). Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. (3 Hours). Communication and Quality of Life. Persuasion and Rhetoric. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . (4 Hours). Digital Marketing. 617.373.2027 [email protected] Julie Newmeyer. The PDF will include all information unique to this page. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Communication Studies - CPS (CMN) < Northeastern University COMM3530. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Develops skill in marketing decision making, critical analysis, and communication. Opens New Window Junior/Senior Honors Project 1. Dean's Research Fellows. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Enabling Technologies for Consumer Engagement. Office of the Dean. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Associate Director - Marketing & Communications Job in Boston, MA at BS in Business Administration and Communication Studies Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. (4 Hours). Communication Law. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Independent Study. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. This role is integral in the launch of programs for all assigned colleges. (4 Hours). archives@northeastern.edu Send Feedback or Report a Problem (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. (4 Hours). Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Rhetorical Approaches to Public Memory. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Offers a special topics course in communication studies. Taught in London. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. COMM3311. myNortheastern Opens New Window, Privacy Policy Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Also studies the impact of mass communication on the outcome of elections. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. | Seminar in Communications. The Business of Entertainment. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Full-Time MBA Program - D'Amore-McKim School of Business We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. (4 Hours). Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Special Effects and Postproduction for Television. MKTG6210. Marketing < Northeastern University Northeastern University. (4 Hours). Health Communication Campaigns. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. | 617.373.2000 Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. About the Opportunity. Students are given an historical perspective and a state-of-the-art analysis. COMM1511. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Staff Directory - Northeastern University Athletics Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Communication in a Digital Age. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. May be repeated once. Focuses on the Internet and the World Wide Web. (4 Hours). The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Covers a proven selling process and presents compelling solutions to customers. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. (3 Hours). Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Social Media Analytics. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Driving Marketing Performance: Measure, Analyze, Profit. COMM3501. Going-to-market topics include managing value-added resellers and distributors. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. (4 Hours). Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Job Summary. (4 Hours). Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Northeastern University
Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Strategic Communication. (4 Hours). Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Reviews contemporary issues and concerns. MKTG6230. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? (4 Hours). Group Communication. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. COMM2551. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. COMM1101. (4 Hours). COMM2535. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Northeastern University is a private institution that was founded in 1898. Graduate Certificate in Marketing | Northeastern University | Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change.
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